Many of our clients ask us for shortcuts to improving their presentation presence. We're going to get real with you here: not happening. When it comes to learning how to be a persuasive presenter and storyteller, there are NO shortcuts.
Storytelling. While it's GatherRound's gift to the world, we're aware it's also somewhat of a buzzword in marketing, as the entire org chart learns to embrace humankind's most enduring art form. We witness and contribute to thousands of versions of stories generated and shared every year, and we're privy to many anecdotes as well.
It's not an impossible dream. In fact, it's quite simple to write a great presentation outline.
Research conducted by Stanford University has proven that audiences are 40% more likely to retain information accurately when it's presented with structure, as opposed to free-form.
While there are many ways to create structure, our clients find asking these 3 questions can take presentations from random and scattered to resonant and incredibly sticky.