Anecdote vs. Story

Storytelling. While it's GatherRound's gift to the world, we're aware it's also somewhat of a buzzword in marketing, as the entire org chart learns to embrace humankind's most enduring art form. We witness and contribute to thousands of versions of stories generated and shared every year, and we're privy to many anecdotes as well.

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Persuasive Storytelling Spotlight: Ryan Short of MODassic Marketing

Ryan Short is a founder and CEO of MODassic, a design and marketing agency based in Dallas, Texas. He started the agency in 2008 to specialize in persona- and ROI-based branding, design and marketing.


Ryan is incredibly skilled at delivering presentations that work. The one thing all of Ryan's best presentations have in common? Him. 


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