Room And Bored: The Least Persuasive Place [WORKSHEET]

The presentation is tomorrow. You know your story, and you've rehearsed your delivery according to your strengths. You have a sharp understanding of your audience and are prepared to deliver a powerful talk along the lines of empathy. You are unstoppable. Your idea will change the world.

Hang on there, cowboy. Where will this meeting take place? Around what table will your audience convene? If you answered "The Board Room," we have bad news... That's where ideas go to die.

Dramatic? Maybe. True? Absolutely.
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11 Ways Your Environment Can Help Your Presentation

For the last few months, we've been studying the impact of the Persuasive Environment on presentations. By examining – and manipulating – factors of time, location and atmosphere, we can add deeper meaning to our messages, thereby moving audiences in ways we never thought possible.

What happens when we dig in and think of literally everything? What can we hope to accomplish by going to these lengths? Use this list of 11 actions as a resource – a reminder of what success looks like – when we're designing the Persuasive Environment.
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When Should You Present? The Most (and Least) Persuasive Moments

Have you ever stood in front of a room and wondered if they'd rather be napping than listening to you?


Have you ever felt like you nailed a presentation, but for some reason your idea went nowhere?

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The Atmosphere is The Idea

Fine dining restaurants don’t just serve food. They create an experience so you’ll feel a certain way as you dine. Sporting events design an atmosphere of excitement and frenzy to heighten the experience of the game. The Las Vegas strip is the epicenter of decadence and opulence, an atmosphere designed to draw people from all over the world to the middle of the desert.

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