When you're delivering a presentation, you might be tempted to look down at your notes or stare at the back wall. However, if you want your idea to stick, we recommend you look into one very specific place during your presentation: the eyes of your audience members.
If you find yourself presenting often, you're not alone. Microsoft estimates 30 million presentations are created every day. THIRTY. MILLION. If that many are created each day, how many will ultimately be delivered within your organization?
We live in a world of distractions. Studies show the average person spends more than five hours a day on mobile devices, and there are more than 2.7 billion smartphone users across the globe. In addition to the proliferation of digital technology, we now also live in a world full of artificial intelligence — a thing that used to seem like the stuff of science fiction movies. In fact, by 2025, experts believe the AI market will be worth more than $100 billion.
The Campfire Method requires presenters to examine four elements before selling an idea: audience, story, environment and self. All of these elements matter, but in reality, the last element - self - might be the most important, and also hardest to tackle, since it's likely you're not used to doing it, particularly in a business setting.
However, knowing yourself is essential to being a great persuasive storyteller, and therefore, if you want to make presentations that move audiences and change minds, you're going to need to focus on who you are: your strengths and weaknesses, your past experiences and your special skills. Join us on a journey of self-reflection, so you can improve your persuasive storytelling ability, and watch your ideas take hold.
Picture yourself selling an idea to an audience. Do you want your audience to laugh, or do you want them to be all business? That's an easy answer. Laughing releases oxytocin, the feel-good brain chemical that helps boost feelings of loyalty and trust. Go for the chuckles, and help your audience feel how much they can trust you.
However, it's not always easy being funny in a professional setting - particularly if comedy doesn't come naturally. What should you look for in a joke when you're trying to sell?