When you're delivering a presentation, you might be tempted to look down at your notes or stare at the back wall. However, if you want your idea to stick, we recommend you look into one very specific place during your presentation: the eyes of your audience members.
If you find yourself presenting often, you're not alone. Microsoft estimates 30 million presentations are created every day. THIRTY. MILLION. If that many are created each day, how many will ultimately be delivered within your organization?
I recently had the privilege to address FreemanXP’s creative staff in a Hangout. Creative Director John Jaeger and I mused on the topic of selling ideas, and how important this skill is for creative staff at marketing agencies.
We live in a world of distractions. Studies show the average person spends more than five hours a day on mobile devices, and there are more than 2.7 billion smartphone users across the globe. In addition to the proliferation of digital technology, we now also live in a world full of artificial intelligence — a thing that used to seem like the stuff of science fiction movies. In fact, by 2025, experts believe the AI market will be worth more than $100 billion.
Storytelling. While it's GatherRound's gift to the world, we're aware it's also somewhat of a buzzword in marketing, as the entire org chart learns to embrace humankind's most enduring art form. We witness and contribute to thousands of versions of stories generated and shared every year, and we're privy to many anecdotes as well.
Sarah Kimes is Senior Associate Vice President and Brand Strategist at CallisonRTKL, a global architecture, planning and design practice. She leads the brand services team at the Dallas, TX office, and her goal is to connect the built environment to people in a way that's meaningful. How does Sarah create these meaningful connections? She uses powerful presentations to communicate her ideas and build, change and reinforce beliefs in her audience.
What makes Sarah such a powerful presenter? Her strengths are threefold: She relies on a dependable process, she has extensive experience in branding, and she's incredibly self aware.
Moving an audience isn't easy. If it was, everyone would do it. But even though it can be difficult, that doesn't mean it has to be complicated. In fact, many of the most effective storytelling techniques are actually simple, neurological hacks.
Let's take a look at three primary chemical agents of motivation and how storytellers provoke them.
"We're on the same page."
"Are you riding this wavelength?"
"Now you're speaking my language."
"I'm smellin' what you're steppin' in."
Ryan Short is a founder and CEO of MODassic, a design and marketing agency based in Dallas, Texas. He started the agency in 2008 to specialize in persona- and ROI-based branding, design and marketing.
Ryan is incredibly skilled at delivering presentations that work. The one thing all of Ryan's best presentations have in common? Him.