Many of our clients ask us for shortcuts to improving their presentation presence. We're going to get real with you here: not happening. When it comes to learning how to be a persuasive presenter and storyteller, there are NO shortcuts.
For the last few months, we've been studying the impact of the Persuasive Environment on presentations. By examining – and manipulating – factors of time, location and atmosphere, we can add deeper meaning to our messages, thereby moving audiences in ways we never thought possible.
What happens when we dig in and think of literally everything? What can we hope to accomplish by going to these lengths? Use this list of 11 actions as a resource – a reminder of what success looks like – when we're designing the Persuasive Environment.
When you're delivering a presentation, you might be tempted to look down at your notes or stare at the back wall. However, if you want your idea to stick, we recommend you look into one very specific place during your presentation: the eyes of your audience members.
A presentation is one of the most powerful ways to make an idea a reality. When the
audience buys in
to what you've pitched -- they can actually help your idea manifest.
However, less-than-optimal presentations can do more harm than good. Here’s a look at the most common presentation errors we see at GatherRound. Are you guilty of any of these?
Storytelling. While it's GatherRound's gift to the world, we're aware it's also somewhat of a buzzword in marketing, as the entire org chart learns to embrace humankind's most enduring art form. We witness and contribute to thousands of versions of stories generated and shared every year, and we're privy to many anecdotes as well.